Tuesday, May 21, 2013

Liberty Optics, the Store, is now Reality

We had our Grand Opening Saturday, May 18.  We gave away a dozen Tasco Red Dot sights and had an excellent turnout.  Even better, we got off on the right foot serving the community, took many orders for stuff not in stock.

We have an optics showroom where everyone can handle and look through the items either outside on nice days or through the huge super clean and clear plate glass windows on rainy days.   In keeping with our community service theme, we offer ammo, accessories, hunting and camping items, anything our neighbors are looking for.

Here are pics prior to opening the doors.


Friday, January 18, 2013



Sorry for not posting daily from the SHOT Show.  There are a few dynamics in play here.

First, I'm getting old and soft.  It's been a couple of years since my last show and I forgot how grueling pounding the pavement can be. After working the show and taking care of business with current customer orders, phone calls and emails I am just "toast". I will do better next time by actually training for this darn thing.

Second, I've obtained evidence that what I write here carries great weight in this community, for better or worse.  That means one manufacturer actually completely revised one of their manufacturing processes in response to a critical post a few years ago.  That means a few players in the game here "do not" like me and are not above holding a grudge, way beyond what a grown man should.  Cest la vie.

Third, I've had to take the time to carefully gather information in order to formulate recommendations for you, my customer, for this year.  There is a lot going on, a lot of trends, and in my opinion it is more important than ever to boil things down to as straightforward a report as I can muster, carefully considering all factors.

I'm not going to change what I think or say about the stuff I see, but I will (probably must) change how I say it.  It will be up to you to read between the lines or follow up any questions with me.   The hard-edged rip roaring commentary of the past will be replaced with a more diplomatic manner.  While being obnoxious makes for great entertainment, this is a small community and the fact is after nine years we have "arrived".  So it will pay to be nicer, if I want to continue in this business.

Rest assured, I have a ton of notes and have looked over lots of new products very carefully, and will put this report together ASAP.

Thanks for your understanding.


Monday, January 14, 2013

Greetings from Lost Wages, Nevada!


Yours truly braved -26 degree weather, ice, snow, and 1000+ miles of "interesting" driving to bring you my daily report from SHOT Show 2013 live from from the Sands Expo Center!  Check here every night to get my take on as many brands of tactical/sporting optics as I can cover!!

Oddly enough, the show organizers are not releasing show floor maps/planners until the morning of the show, but I was able to secure one anyway.  Tomorrow's stops will feature Steiner and Vortex Optics and I'll go from there.

Until then!!!!


Tuesday, January 8, 2013

Has it truly come to this?

For widespread distribution, more cutting-edge commentary from Matt Bracken, former SEAL and author of the Enemies Foreign and Domestic trilogy, along with his most recent novel, Castigo Cay:

Dear Mr. Security Agent,

Federal, state, or local. You, the man or woman with the badge, the sworn LEO or FLEA and those who inhabit the many law enforcement niches in between and on all sides. This essay is directed to you, because in the end, how this turmoil about gun control turns out will depend largely upon your decisions and actions over the coming months and years.
I sincerely wish that members of Congress—who may soon be voting on new gun control measures—would read this essay, but I realize that’s a pipe dream, considering the impenetrable bubbles around those exalted entities. So I’ll settle for you, Mr. (or Ms.) Security Agent, since you already gobble up everything on the internet, and I don’t have to seek you out.
A decade ago I wrote the novel Enemies Foreign and Domestic, a tale about how tragic events involving the misuse of firearms can be used by an evil administration to misinform and mold public opinion to support its malign anti-freedom policies.
No, my novel was not predicting “Operation Fast and Furious” a decade before that covert policy of “pursuing gun control under the radar,” (which was President Obama’s explanation to Sarah Brady for his lack of overt political action). That inter-agency gun-walking policy, remember, resulted in the deaths of over four hundred Mexicans and two U.S. federal agents, murdered in an effort to discredit the Second Amendment and lead to more restrictive gun control laws in America. (If Nixon—or any Republican, for that matter—were in office, the intentional bloodbath would be called Murdergate, but today’s collaborating Woodwards and Bernsteins are in on the cover-up.)
Instead of gun-walking thousands of AK-47s to Mexican drug cartel assassins (who would believe that?), Enemies Foreign and Domestic begins with a sniper opening fire on a packed football stadium. A thousand innocent fans die, some from the ninety bullets fired but most in the ensuing panic stampede. In a traumatized America, the fictional stadium massacre results in the banning of all semi-automatic rifles, with no buyback, no grandfathering of weapons already owned, and no sunset clause. Citizens had to turn them in for destruction or face years in federal prison.
The page-one stadium massacre was simply a plot device chosen to launch the story in high gear and set the stage to immediately and fully explore the main theme of the novel: the calculated transformation of our Constitutional republic into a socialist police state. Since I prefer to write tightly wound fiction transpiring at a rapid pace in a compressed time period, I examined the imposition of totalitarian controls over the course of just a few weeks, not years or decades.

1. The TSA: On the road to the American police state

Consider: The TSA was born in the panicked backwash of 9/11, which is understandable given the events of that day, when Muslim maniacs screaming allahu akbar murdered 3,000 Americans and others in the name of Islamic global jihad. But a decade after 9/11, due entirely to political correctness, it’s completely out of the question to profile Mohammed at the airport yet absolutely necessary for that bloated agency to “randomly” select your pre-teen or teenage daughter for a body search performed by a government matron in a TSA uniform. This frequently under-the-clothes and against-the-skin complete body search may done in full public view, or in a hidden back room, solely at the discretion of the TSA agents involved.
Meanwhile, Mom and Dad stand off to the side where they have been directed to wait, saying nothing, scarcely moving, avoiding random eye contact lest a TSA security agent catch a wayward smirk or utterance of protest. To pull out a cell phone camera at this time would surely invite arrest. To walk over and grab the matron by the arm is out of the question. Defending your child from the indignity would lead only to your being Tasered and handcuffed on the cold airport floor. After that, your entire family may wind up in some TSA airport detention cells, conveniently located right on your concourse and unknown to you until then. Better to stew in silence, let the incident pass, and try to forget it.
So in the year 2013, in the land of the free and the home of the brave, we stand with our eyes averted, burning with humiliation, while our spouses or children are groped above and below the waist by blue-gloved government prison guards—only we are in an airport in a free country, and not in a prison!
Or are we? A virtual open-air prison, where government security agents can pat down ordinary citizens at will is the accepted “new normal.” Did that happen often in East Germany, I wonder? In the Soviet Union? Does it happen today in Cuba? Officially sanctioned crotch groping in the name of “security?”
(Why, again, was it that the TSA was created? Oh yes, Islamic jihad terrorists destroyed some big buildings and killed thousands of people in New York City on September 11 way back in the year 2001. It was because of that very bad day in lower Manhattan and many other acts of bloody Muslim terrorism around the world going on for decades, especially hijacking and blowing up lots of airliners full of people. It’s so easy to forget why exactly it is that we need to become a police state for our own safety.)
And now we read that the TSA is yet again expanding and branching out, like an octopus on steroids. This suddenly gargantuan federal agency is not only running routine checkpoints and stop-and-frisk operations in airports, but at bus and train stations also. Eight thousand times in 2010, if you can believe the government’s own accounting figures. Your papers, please! These checkpoints and mobile searching stations are called VIPR Teams, a telling acronym for Visible Intermodal Prevention and Response Teams.
Folks, you cannot make this stuff up. Well, actually, you can. Way back in 2002 in Enemies Foreign and Domestic I invented FIST checkpoints, for Firearms Inspections Stop Terrorism. I leave it to you as to which sounds more coolly ominous and plausible in fact and in fiction—VIPRs or FISTs.
The advance word is that at the next stop on this express lane to tyranny, we will be seeing the TSA on our highways, setting up roaming vehicle checkpoints. For our “public safety,” of course. Watch the recent YouTube video of the Texas state trooper digitally raping a mother and daughter by the side of a Texas highway to see law enforcement checkpoint authority run amok, and wonder at the future of our nation and our hard-won legacy of individual freedom. If you can stomach to watch it.
Welcome to the USSA, comrades! How in the world did this happen? When did we wake up to find our freedom stolen in the night—and all in name of “homeland security” and “public safety”?

2. Nobody needs an assault weapon!

And now in the wake of yet another disgusting example of the worst human depravity, this time in an elementary school in New England, we are told by the government that some firearms are simply too dangerous for citizens to possess. We are told that limiting or removing these firearms from private hands will increase the general public safety. We are told that it is a small thing to give up semi-automatic rifles, which the political and cooperating media elites will dutifully call “assault weapons,” even though nobody can quite define the term. In any case, we are told, nobody needs an “assault weapon” with a thirty-round magazine.
Well, actually, almost nobody needs them.
Apparently, Mr. Security Agent and his comrades need them, lots of them. Tens of thousands of new “assault weapons,” enough to shoot all of the billions (with a “b”) of .223 and .40 caliber hollow-point bullets recently purchased by our federal law enforcement agencies in unprecedented new acquisitions. Are we suddenly expecting a foreign invasion I missed reading about? Wouldn’t that be the job of the military? Why do our federal law enforcement agencies suddenly need tens of thousands of “assault weapons” and billions of new hollow-point (not training) bullets, many times more than in previous years?
Evidently, it’s very dangerous on the Homeland Security front, and Mr. Security Agent needs a lot of firepower to be able to put down all of the assorted troublemakers and problem children out in the “uncontrolled spaces” of America. You can’t have too much firepower if you work for our government law enforcement agencies!
But in the name of public safety the government is going to whittle your allowable firearms down step by step, first eliminating semi-automatic rifles, then pistols, and eventually on down to the last bolt-action hunting rifles and shotguns, which may be kept at a government armory, and signed out for an approved day of hunting with a few shells. (Make sure to retrieve your empty brass for the counting.)
So, step by step, the government is going to take away any ability the average citizen might have to resist a rampaging mob or roving gangs of bandits during a breakdown in law and order, or any demands at all made by a tyrannical government sometime in the murky future.

3. Trust us, we’re from the government.

So at the historical moment that our nation is turning into a police state, with no expectation of privacy, even of our private parts in public airports or on public highways, we are commanded to grant even greater trust in our government’s perpetual future benevolence, to have blind faith that at no point in the future will our government turn tyrannical.
But in the year 2013, has the government already earned our trust, or our disgust, with its current abuses of its police powers? In this environment of steadily creeping tyranny, should we comply with government demands for our increasing disarmament?
I wrote Enemies Foreign and Domestic a decade ago with the hope that eventually anti-gun liberals would discover it and it would provide them with a virtual road map to understanding conservative thinking about firearms and their place in society. Additionally, I wrote the novel hoping that if it were successful, it might provide me a platform and a microphone to discuss these issues at some dangerous time in the future.
That time is now. Well-meaning, gun-loathing liberals need to understand that they are blindly tossing matches into a dynamite factory with their threats to severely limit and restrict the Second Amendment. They must understand the other point of view in order not to send America careening into a deadly minefield, the existence of which they are, evidently, blissfully unaware.

4. The gun nuts

To many liberals, the popular American hobby of collecting and shooting guns is a bizarre and shameful vice. Three or four pistols and long guns and a few hundred rounds of ammunition are routinely described in the popular media as an “arsenal.” Perhaps in a Manhattan walk-up studio apartment, where that handful of guns had to be smuggled in and hidden, it would be considered an “arsenal.” But out past the urban beltway, out in Red State America, that is what many folks I know keep in their car or truck for roadside emergencies, or impromptu plinking, or varmint-hunting opportunities. And hell, isn’t that why we have guns out in Red State America? Damn sure is. Among other reasons.
Millions of firearms aficionados in their later years have purchased a rifle, pistol or shotgun every year or two for decades. In millions of cases, these add up to dozens of firearms per household. A round dozen firearms of all types might be a good average. Some are hunting arms, some are military antiques, and increasingly, many are defensive pistols and modern sporting rifles, and yes, both are semi-automatic. For example, millions of AR-15 rifles have been purchased in just the last few years. Note that I did not say modern hunting rifles. That is a separate category, but the important thing to understand is that the Second Amendment has nothing to do with hunting, and anybody who says it does is telling a lie.
Those of us who enjoy firearms feel it deeply when some lunatic misuses one to slaughter innocents. Shooting ranges are virtually churches of gun safety, with safety rules posted everywhere, taught to one and all, and enforced strictly. Passing down our tradition of safe and responsible gun ownership from generation to generation is considered a sacred trust. When a firearm is misused by a criminal, our greatest wish is always that we had been present with our legally concealed pistols to stop the slaughter of unarmed, defenseless innocents. And more frequently than you might imagine, this actually happens.
Consider this: the average number of victims per incident when the shooter is stopped by an armed civilian: three. The average number of victims when the shooter is stopped by a policeman: fourteen. Why? Because when every second is a matter of life and death, the police are still minutes away. Think about those numbers. Eleven people die needlessly if the shooting takes place in a “victim disarmament zone,” where legal firearms are prohibited. This is why deranged shooters head for schools, malls, and theaters, where signs forthrightly proclaim that guns are forbidden. A “no firearms” sign draws such a person the way that a starving wolf is attracted to a pen full of helpless lambs.
But when the killer is stopped by an armed civilian, the mainstream media rarely or never mention that fact, because it goes against their propaganda template: the inherent evil of guns in civilian hands. So those stories are spiked and the typical American never hears of them. Did you know that shortly before the tragedy in Connecticut, an armed civilian stopped a maniac in a packed shopping mall after he had killed only two victims, instead of twenty-seven?

5. If it bleeds, it leads: The media love maniacs.

The same media that pointedly ignore frequent life-saving defensive uses of firearms consistently pours hours and days and weeks of attention upon the latest maniac who chooses a firearm as his tool of mass murder, so that the next potential insane villain cannot fail to notice the easy path to fame and immortality that the misuse of a gun can bring. But the greatest fame will only attach if they can beat the previous body-count record, a number constantly and loudly broadcast, so that no one can fail to hear it.
The message to the unstable is clear: Come on, you crazy guys, can’t you at least murder your way to thirty? The Virginia Polytechnic Institute madman is still leading the lone-wolf pack, but college students might resist, so maybe find an easier target to rack up higher numbers. Find a killing zone with younger and more helpless victims. The media’s lesson was clear, and it was well learned by Adam Lanza when he set out to slaughter helpless little lambs instead of bigger and tougher sheep.
The mainstream media pour a Niagara of crocodile tears over the most recent child victims, after doing everything for the killer but sign his name to their pre-written script. With such fanfare, is it any wonder that there is no lack of new monsters playing “beat the kill record” on a regular basis? It’s almost become a recurring television reality show.
Meanwhile, liberal politicians scheme about how to leverage the latest human tragedy into new gun control laws, laws that by definition will be obeyed only by the law-abiding, not by criminals. “Never let a good crisis go to waste,” to paraphrase Obama confidant Rahm Emmanuel. And no better opportunity to trim the Second Amendment fangs and claws of their ideological enemies than in the immediate aftermath of another massacre wrought by a madman with a gun.
But conservatives have also considered this phenomenon of grief exploitation for political ends, although from a very different ideological perspective. We look back a century and even longer, and see other nations and peoples that were also on the march forward toward “social progress” when the need for mandatory gun registration suddenly became an urgent national priority.

6. So what’s the matter with gun registration?

To say that Turkey did not enjoy a smooth transition from being the seat of the collapsing Ottoman Empire, through World War I and into the modernist Ataturk era, would be a massive understatement. In those turbulent times, ethnic Turks, Muslims composing the vast majority of the population, considered their Christian minorities, especially the Armenians, to be disloyal and treacherous.
In 1911, a national gun registration law was passed in Turkey, with no apparent ill intention beyond increasing public safety. In 1915, during the Great War, these gun registration lists were used to disarm the Armenian and other Christian populations. Army battalions cordoned off entire towns and did gun sweeps. Once disarmed, the official state violence visited against the Armenians ratcheted up to murderous levels. Typically, on town-wide sweeps, all of the men and boys were taken away by the Turkish soldiers, never to be seen or heard from again.
Only after these Armenian “enemies of the state” were disarmed and completely helpless to resist did the final step begin: the officially sanctioned, ordered, led and conducted wholesale “deportations” of the Christian minorities from Turkey. These “deportations” were in reality forced marches into fiery deserts, accompanied by pervasive sadistic cruelty comparable only to the Japanese “Bataan Death March,” and the less known but much more deadly death marches of the last surviving Jews in Nazi hands as the Red Army closed in on Germany.
Three decades earlier in Turkey, rape, roadside torture sessions ending in death, and the entire worst catalog of human abuses were standard procedure while the Christian Armenians were being marched into the deserts to die of thirst, hunger, exposure, and sheer brutality. The stragglers who could not keep up with the columns being force-marched without food or water by Turkish soldiers were killed with bullets, bayonets, swords and even crueler means (for sport and variety), until the columns were no more and the missions were complete.
Between 1915 and 1923, one and a half of the two million Turkish Armenians were murdered, along with a half million Christians of other sects. The rest escaped from Turkey in one of the first great diasporas of a genocided people in the modern era. There is no need to build gas chambers or slave-labor gulag death camps in a country with ample deserts. In Turkey there is no Dachau or Auschwitz to memorialize the dead, just bones scattered in the sand and rocks a century ago, a model of efficiency that Hitler might have envied. (The Turks deny to this day that it happened, just as some deny the later Nazi holocaust.)
But even after conducting this first modern mega-death holocaust, with diplomats and reporters covering the genocide with daily wire reports, Turkey was not expelled in disgrace from the community of nations. There was no Western boycott of the new Turkish state. Adolf Hitler noticed this 20th-century indifference to genocide, and so did Lenin and Stalin and other despots. After the horrors of the First World War, the West had little gas left in the tank for do-gooder intervention just because some ethnic minority or other had been wiped out in Turkey.
A new low standard had been set. A nation’s leaders could commit genocide against a despised minority, murder two million living souls in full view, and the world would not give a good damn. It was an important lesson for future dictators, leading to even greater mass murders under the Nazis and Soviets.
And the German Nazis and the Soviet Communists learned another crucial lesson from the Turks: national gun registration laws could be passed easily in the name of dubious “public safety,” and the registration lists could be used later to disarm selected minorities and then subsequently to arrest, deport, and murder them by the millions after they were helpless to resist.
In the Turkish case, only a small clique understood the true purpose behind the gun registration and gun control laws of 1911. If average Turks thought about the gun laws at all, they probably believed they would actually lead to greater public safety, as advertised. That was also generally the case with the Russians, Germans, Chinese, Cambodians, Guatemalans, Rwandans, and all the rest who were required to register or even turn in their firearms for “public safety,” and who accepted the demand at face value as a “reasonable” gun control measure, to their later regret.
American liberals who would like to see the Second Amendment torn out of the Constitution as a problematic relic of a bygone era generally do not know—or pretend not to know—this well-established historical pattern. But American Constitutionalists, who are more often than not students of history, understand the pattern very well.
So, directly behind the insane faces of contemporary villains like Loughner, Holmes and Lanza, we see the smirking faces of Stalin, Hitler, and Mao, tyrants who did not murder individual victims by the fives and tens, but entire populations by the tens of millions.  And in each case, these national genocides were preceded by gun confiscation that was made possible by national firearms registration laws sold to a gullible population in the name of “public safety.”
(Interestingly, during the bloody French Revolution’s “Great Terror” of 1793 to 1794, it was the “Committee of Public Safety” who condemned tens of thousands of French men and women to the guillotine or other forms of summary execution without trial. After previously being disarmed, of course.)

7. The case of Switzerland

Let’s look at another foreign country for a positive perspective on gun ownership. Although surrounded by sometimes hostile neighbors, Switzerland has maintained neutrality for centuries. It is an armed neutrality: nearly every adult Swiss male serves a short period of active military duty and thereafter is a member of the home guard militia. The inactive reservist keeps his military-issued fully automatic battle rifle at home, with plenty of ammunition and magazines, for the rest of his life. If Switzerland were ever invaded, the invaders would immediately find themselves taking accurate fire from many directions. Beyond personal rifles kept at home, field artillery, heavy machineguns and other crew-served weapons were hidden in disguised barns and other public and private buildings across the countryside, among the very citizen-soldiers who would man and fire them.
An interesting story, but what does it have to do with this essay? Over those same centuries that Switzerland has not been invaded by a foreign enemy, it has also never been taken over internally by a dictator. Any would-be Swiss tyrant would face the same dilemna faced by an invading army: a citizenry armed to the teeth with the latest military-grade, full-automatic-capable true assault rifles, plus jointly operated crew-served weapons. A citizenry dedicated to preserving its freedom from any tyrant, foreign or domestic.
Liberals might cite the example of Great Britain or Australia as countries that have created national registration lists and then later disarmed their populations through confiscation, but without a subsequent genocide. That’s true, but there is often a long delay between the stages of the registration-confiscation-extermination progression. For example, national gun registration in Germany was implemented in the 1920s, without any immediate dire consequences. Then Hitler was elected and took dictatorial powers under the Enabling Act. Beginning in 1938, Hitler used the gun registration lists to first disarm and then exterminate his enemies, primarily the Jews.

8. The Scapegoat Express

Scapegoating an unpopular group is standard operating procedure for budding socialist dictators wrecking once-free economies. For the Soviets, it was the Kulaks; for the Chinese it was the so-called “landlords.” I could list more recent cases to include Cambodia, Uganda, Guatemala, Rwanda and others. Once disarmed and helpless to resist, the hated national scapegoats are slaughtered by the millions.
Probably few Turks, Germans or Russians gave a thought to the ultimate aim of their new gun registration laws, passed quite plausibly in the name of public safety. But national gun registration is a slow-acting poison, sweet and easy to swallow, but potentially becoming deadly only years later, when a tyrant takes the reins of power and inevitably sends for the list. He begins with his most dangerous enemies and works his way through the list, marching the helpless scapegoats into deserts or gas chambers or gulags after disarming them.
In America today, we are seeing the beginning of an insidious scapegoating process, with older conservative white Christian males designated as the national Lucifer du jour, fair game for any vicious attack. Famous black movie stars joke about murdering white folks and white liberal media stars laugh along with them, conveying elite acceptance of the prevailing “evil whitey” meme.
Filled from birth on a steady diet of the pervasiveness of white racism in America, rage-filled urban youths across the nation play “the knockout game” with often fatal results for their randomly selected white or Asian victims. Meanwhile, the elite liberal media fail to notice the national scope of the almost weekly occurrences. Google “the knockout game” and start reading the dozens of local stories that the media refuse to connect or identify as part of a dangerous national trend.
And it doesn’t stop with knocking out random passers-by with sucker punches and then kicking them in head until they are dead, disfigured for life, or in comas. Have you ever heard of “The Knoxville Horror”? How about “The Wichita Horror”? Google them, read the local news articles about them, and ask yourself how much national media attention those cases and others like them would garner had the races been reversed.
When alternately trumpeting or ignoring crime stories based entirely on the races of the perpetrators and the victims isn’t enough to convey the media’s full slant, they will invent stories or lie freely, as we saw in the Trayvon Martin case, with video footage edited and spliced to deliberately portray “white-Hispanic” George Zimmerman as a racist killer. Selectively covering or ignoring crimes depending on the races of the victims and perpetrators is a vital part of the process of scapegoating. The unspoken message is clearly conveyed: crimes against disfavored groups just don’t matter. The violence prone absorb the lesson, and the result is a wave of racial attacks such as those described under the rubric of “the knockout game.”
Or consider the types of cartoons that are considered acceptable today in mainstream publications, portraying prototypical older white Christian men—presumably filthy-rich conservative Republicans—as hate-spewing maniacal villains, complete with fangs, Confederate flags, prominent Christian crosses and gigantic, threatening guns. Compare these viciously racist cartoons to the vilest anti-Semitic cartoons created by Nazi propagandists before and during World War II. I am not speaking of cartoons drawn by nobodies and posted on obscure fringe websites, I am talking about cartoons printed in mainstream newspapers, cartoons that would be condemned if the targeted group was any other than the scapegoat.
Cartoons are not serious, you say? Then how about a paper in an approved and sanctioned semi-official U.S. military publication, written by a War College professor in good standing. Serious enough for you? Google the “Small Wars Journal” piece entitled “Full Spectrum Operations in the Homeland: A Vision of the Future,” by Colonel Kevin Benson, USA (ret), 2012. The “full spectrum operations” envisaged for the Army in the homeland are not made against hypothetical hostile drug cartels in the Southwest, or urban gangs, or the traditionally ambiguous and vague “Pineland Liberation Group,” or “Orangeland People’s Front,” hypothetical stand-ins named to offend no one, not even by accident.
This long-standing neutral naming protocol is tossed aside in “Full Spectrum Operations in the Homeland,” where the new domestic enemy that the U.S. Army must crush is a neo-KKK, a white racist “Tea Party terrorist” organization, headquartered in, of all places, Darlington, South Carolina. Yes, the NASCAR Darlington. Anybody who has been in or near an actual Tea Party event or rally knows the crowd is made up mainly of an older white population, a quiet group that leaves no mess behind, not even a stray poster, and causes no fuss.
Yet “Full Spectrum Operations in the Homeland” postulates that these white grandpas and grannies will be the very group that the U.S. Army will be called upon to crush in its first major battles on American soil since 1865. The message this paper sends throughout the upper ranks of the War-College-trained military, actually naming an ethnic group—Southern whites—as the national enemy to “hypothetically” be crushed by the Army in the year 2016, is simply mind-boggling.
The path forward that is indicated by the media’s growing acceptance of these vile and outrageous anti-white celebrity rants, cartoons, and articles is the same path that in previous eras led to the guillotine, the gulag, and the gas chamber for the scapegoated populations. But the final solution—genocide of the scapegoats—is only possible after the mob is sufficiently inflamed with hatred toward them by the mass media, in collaboration with an evil government. And time after time, it works.
We are seeing the opening stages of the scapegoating of white conservatives today, as the last election seems to demonstrate to the left’s satisfaction that a crucial political and demographic tipping point has been passed, and the ultimate power equations of raw tribal loyalty have changed in a fundamental way—and now it’s payback time.
We have seen this play out before in other countries and times, and it is deadly serious. Once the scapegoating gets far enough under way, it can pick up a life and a momentum of its own. For example, if the economy ever truly crashes, and the EBT system that feeds fifty million Americans goes down hard, leading to hunger, looting, and riots, (or we suffer other unforeseen problems of similar crisis proportions), the scapegoats will always be dragged to the forefront as the pre-designated patsy, to deflect blame from the government.
“It’s the traitorous Armenians! It’s the greedy Kulaks! It’s the filthy Jews! It’s the oppressive Rwandan Hutus! It’s the white-racist rednecks! Let’s go get them, and make them pay!”
The end result of disarming a scapegoat population is as easy to follow as 1-2-3:
1. Registration. 2. Confiscation. 3. Extermination.
And in this cultural and social climate, with class envy and racial hatred being stoked by the government and its willing partners in the liberal media against white conservatives, our socialist-leaning administration now wants us to surrender our most useful and effective self-defense tools, in the name of “public safety”!

9. Dear Mr. Security Agent…

Why is this essay titled Dear Mr. Security Agent, when it dwells mainly upon the media and coastal-dwelling urban liberals and their utopian belief in the benefits of new gun control laws in the United States? Mr. Security Agent will protest that he is no liberal, he is ex-military, he’s a cop, he’s a fed—he’s one of the good guys! He took the same oath to defend the Constitution that you did, Buster! He doesn’t need any lectures on defending the Constitution! So why single him out in this essay?
Why? Because liberal bliss-ninnies in San Francisco and Boston are not issued flash-bang grenades, battering rams, body armor, flex-cuffs by the gross, and MP-5 submachine guns. No, the dirty end of the confiscation job will fall upon the shoulders of sworn law enforcement officers and gold-badged federal law enforcement agents. The LEOs and the FLEAs. That’s you, Mr. Security Agent.
We really don’t want a problem with you, believe me. And there is no reason for us to have a problem, because we both can read the Constitution and the Bill of Rights, and neither of us requires a team of black-robed mystics to translate its plain English into Newspeak for improved comprehension. You and I both understand what “the right of the people to keep and bear arms shall not be infringed” means, without requiring five out of nine politically appointed Supremes to tell us that it does not mean what it very plainly states in black and white.
Now, as long as Mr. Security Agent remembers that he swore the same oath that millions of Americans swore, to defend the Constitution against all enemies, foreign and domestic, he will certainly not permit himself to take part in gun confiscation raids. But if he does, well, let’s be frank: tens of millions of Americans would then consider him to be the very domestic enemy that they swore to defend the Constitution against.
But Mr. Bracken—I can hear it now—this is the United States of America! Abuses like the ones you hypothesize simply cannot happen here. Gun registration does not always lead to confiscation, much less to extermination. We are not Germany or Russia or any of those other countries you mentioned. This is the 21st Century. America is different, and it can’t happen here. You must lay your irrational fears aside and place your trust in your government. It cannot, it will not, ever turn in the dark and tyrannical direction that you imagine.
Oh, really? Google “wrong-address SWAT raids” and read any of the dozens of articles you will find. We should trust the government not to abuse us even further, once we are disarmed and helpless to resist them? Thanks, but I don’t think so.
In 2002, in Enemies Foreign and Domestic, I wrote a fictional account of future government agents waterboarding American “detainees” in a clandestine “interrogation center.” In 2013, I think that we are many steps closer to that reality. Today, we already see genital groping by federal agents and at least one Texas state trooper who was caught on film. Their goal is not “public safety,” but public humiliation, intimidation, and control. Cowing the peasants into meek obeisance to unchecked authority. Can waterboarding American “detainees” in clandestine torture centers really be that far behind?
We have recently learned, Mr. Security Agent, that your law enforcement comrades can read every email we send or receive with no need for a pesky and outdated warrant. Today, our cell phones come complete with undisclosed “back doors” for law enforcement use, allowing them even to be switched on remotely, to serve as no less than a secret police microphone in our very own pockets.
Next year there will be drones patrolling the skies above America, keeping a watchful “Gorgon Stare” (Google it) mega-eye out for our “public safety.” Please read “The Coming Drone Attack on America,” by Naomi Wolf, to understand the grim implications of this development for what remains of American freedom.
Facial recognition cameras are going up everywhere. Nearly all public and corporate video camera networks have their feeds directed to dozens of new law enforcement “fusion centers,” whose very existence is kept secret from the American people they were supposedly built to protect. (Google “fusion centers” as well. Discover more news that the liberal mainstream media don’t think you need to know.) Data-mining and Social Network Analysis by our “protectors” edges steadily toward the “Department of Pre-Crime” foreseen in the science fiction movie Minority Report.
Next, project a decade ahead to what may be considered routine law enforcement behavior in 2023, after millions of Americans refuse to comply with new firearms registration and confiscation laws. Action will beget reaction. SWAT raids will spur armed resistance, which will spur “death squad” reprisals by “off-duty” agents, exactly in the way I wrote in “Enemies Foreign and Domestic.” It is a natural, almost organic progression, once started—and it has started. Secret detention centers will proliferate like mushrooms in the night. The media will not report on them, even if screams are heard around the clock by neighbors. Particularly brave reporters who break the media silence to report on police abuses will disappear, or be found headless, as they are in Mexico today.
For that is what a modern “dirty civil war” looks like, in country after country, from continent to continent. If present trends continue, America is going to experience a very old witch’s brew on her home soil for the first time since the Civil War. This is my own very dark “vision of the future” (to quote the subtitle of Colonel Benson’s piece) if new and restrictive gun control laws are passed.
So now we’re back to you, Mr. Security Agent, and your unique role in this high drama. Let me state this very clearly, both for you and for the liberal agenda-setting elites who might accidentally stumble upon this essay. Let there be no doubt about this. Let no one later say, “But we were just trying to improve public safety. We had no idea that all these disastrous unintended consequences would happen.”
I am telling you now that disastrous unintended consequences will happen if Congress passes new laws banning presently legal firearms. To make it very easy to remember, and in the spirit of our beloved Department of Homeland Security’s old color-coded security threat levels, let me spell out three lines of demarcation.

The Yellow Line:

The yellow warning line will be crossed with national gun registration laws, including laws forbidding private gun sales without government permission. When that law passes, millions of Americans will feel that they have been pushed directly to the edge of the abyss above the mass graves of history. Defenders of the Second Amendment know what happened in Turkey, the USSR, Germany, China, and other nations that fell under totalitarian rule: in every case a necessary preliminary step on the road to genocide was national gun registration, followed by confiscation. The Jewish survivors of the Nazi Holocaust say, “Never again!” And so do we.

The Red Line:

The red line will be crossed with the passage of laws mandating that currently owned weapons, ammunition magazines, and ammunition quantities above a certain number must be turned in to authorities or destroyed, and thereafter their simple possession will be a felony. At that point, the nation will be on a hair trigger, with a thousand flaring matches nearing a thousand primed cannon fuses aimed directly at the next Fort Sumter.

The Dead Line:

The next line requires a bit of history to explain. In some primitive Civil War POW camps, where lack of funding or logistical constraints did not allow the construction of proper fences, a knee-high continuous railing of wooden slats encircled the prison grounds. Guards with rifles were positioned at the corners and in crude towers. If a prisoner so much as stepped over the narrow plank, he was shot dead without warning, obviating the need for a real fence to contain him. Hence the term “dead line.” Cross the line and people die, right now.
And this is what liberal utopians must understand: after passing the yellow line with national gun registration and transfer requirements, and the red line by making possession of currently legal firearms felonious, the dead line will be breached with the first SWAT raids upon citizens suspected of owning legal firearms made illegal by the new gun control laws. People will die resisting confiscation, in large numbers.
Confiscation crosses the dead line, make no mistake about it.
So this essay is really for you, Mr. Security Agent, because it won’t be elite Manhattan or Malibu liberals or Ivy League professors or politicians or columnists who will be ordered to strap on the sweat-stained body armor and enforce the new gun control laws at gunpoint. No, that grim task will fall to you.
But as long as you are an honorable agent of the people while an employee of the government, and as long as you honor your oath to uphold and defend the Constitution, then you will encounter no problems at all with gun owners. Why? Because you will refuse to take part in gun confiscation raids. Period. End of sentence, end of paragraph.

The Federal Bureau of Investigation is the leading American law enforcement agency, at least in terms of its long history and high prestige. Dear Mr. Security Agent, please consider that F.B.I. also stands for Fidelity, Bravery, and Integrity. Soon, your fidelity to your solemnly sworn oath may be severely tested. It will take a lot of bravery to make your personal integrity a higher calling than following illegitimate orders, simply to maintain your steady paycheck and benefits.
On the other hand, if you no longer resemble the upstanding and honorable federal agents I have known in the past, if that whole oath-to-the-Constitution shtick was a big fat joke to you and you would accept a transfer to the old Soviet KGB or East German Stasi for a ten percent pay raise…then we are definitely going to have a problem. So that oath you swore really matters, one way or the other, and so does your personal sense of honor.
Dear Mr. Security Agent, let me spell it out. If you find yourself in the sub-basement of an annex to a secret intelligence center on the far end of town, waterboarding citizens into revealing the locations of suspected “illegal caches” of firearms, ammunition or ammunition magazines that were legally owned in 2012, then know this one simple fact: tens of millions of Americans will most surely consider you a betrayer of your sworn oath and a traitor to your country.
And so, if you find yourself silently dismounting a covert SWAT vehicle at zero-dark-thirty, dressed all in body armor, counting down to the time-coordinated explosion of battering rams and flash-bang grenades, on a raid against a sleeping household intended to result in the confiscation of firearms, ammunition or ammunition magazines that were legal to own in 2012, millions of Americans who also swore an oath to defend the Constitution will consider you their domestic enemy, and they will resist you with force of arms. Just as the soldiers of King George were resisted on another notable gun confiscation raid on April 19, 1775. It used to be called “The Shot Heard ’Round the World.”
You may consider the sentiments expressed above to be absurd, hyperbolic, dangerous, ridiculous, or simply wrong-headed. But please understand that tens of millions of Americans feel this way to their cores, and they will not be disarmed without a fight. Well-meaning but naive liberals should understand the certain-to-follow consequences of new gun control laws intended to disarm their fellow citizens in the name of “public safety.” LEOs and FLEAs should understand the dire consequences of participating in gun confiscation raids, in direct violation of their sworn oaths to uphold the Constitution, including the Second Amendment.
The unintended consequences of this misguided utopian fool’s crusade to ban guns would include a second civil war as agonizingly painful as the first one, if not more so, since there would be no front lines and no safe areas for anybody, anywhere. Every sane American wants to prevent such a calamitous outcome as a “dirty civil war” on United States soil.
But know this: those tens of millions will never be quietly disarmed and then later forced at government gunpoint onto history’s next boxcars. If boxcars and detention camps are to be in America’s future, then you, Mr. Security Agent, will have to disarm them the hard way first. Not Piers Morgan, not Michael Moore, not Rosie O’Donnell, not Dianne Feinstein, not Chuck Schumer.


Matt Bracken was born and raised in Baltimore, and graduated from the University of Virginia and Basic Underwater Demolition/SEAL Training in 1979.

He has written four novels about defending freedom in an era of steadily encroaching tyranny.
Excerpts of his novels, and all of his recent essays, may be found at EnemiesForeignAndDomestic.com.

Thursday, September 6, 2012

Republican Party Platform on Firearms 2012

Sounds good on paper......though if the former Governor of Mass runs things I wouldn't hold my breath that this would actually ever be referred to again...

“We uphold the right of individuals to keep and bear arms, a right which antedated the Constitution and was solemnly confirmed by the Second Amendment. We acknowledge, support, and defend the law-abiding citizen’s God-given right of self-defense. We call for the protection of such fundamental individual rights recognized in the Supreme Court’s decisions in District of Columbia v. Heller and McDonald v. Chicago affirming that right, and we recognize the individual responsibility to safely use and store firearms. This also includes the right to obtain and store ammunition without registration. We support the fundamental right to self-defense wherever a law-abiding citizen has a legal right to be, and we support federal legislation that would expand the exercise of that right by allowing those with state-issued carry permits to carry firearms in any state that issues such permits to its own residents. Gun ownership is responsible citizenship, enabling Americans to defend their homes and communities. We condemn frivolous lawsuits against gun manufacturers and oppose federal licensing or registration of law-abiding gun owners. We oppose legislation that is intended to restrict our Second Amendment rights by limiting the capacity of clips or magazines or otherwise restoring the ill-considered Clinton gun ban. We condemn the reckless actions associated with the operation known as “Fast and Furious,” conducted by the Department of Justice, which resulted in the murder of a U.S. Border Patrol Agent and others on both sides of the border. We applaud the Members of the U.S. House of Representatives in holding the current Administration’s Attorney General in contempt of Congress for his refusal to cooperate with their investigation into that debacle. We oppose the improper collection of firearms sales information in the four southern border states, which was imposed without congressional authority.”

Democratic Party Platform on Firearms 2012

As unveiled at the Democratic National Covention, you know, the same party that dropped God from any mention in their platform....

Firearms. We recognize that the individual right to bear arms is an important part of the American tradition, and we will preserve Americans’ Second Amendment right to own and use firearms. We believe that the right to own firearms is subject to reasonable regulation. We understand the terrible consequences of gun violence; it serves as a reminder that life is fragile, and our time here is limited and precious. We believe in an honest, open national conversation about firearms. We can focus on effective enforcement of existing laws, especially strengthening our background check system, and we can work together to enact commonsense improvements – like reinstating the assault weapons ban and closing the gun show loophole – so that guns do not fall into the hands of those irresponsible, law-breaking few.”

Friday, June 1, 2012

IOR Valdada Tac20 Watch promotion WINNER!!

At 11:20 a.m. today the drawing was conducted and the winner is.....

Tim Stillwell of Cecil, PA!!!

Congratulations Tim!

Let us know how you like your new Tac20 watch!

Thanks for your purchase of IOR products!


Monday, April 30, 2012

May Promotion: IOR Valdada / Liberty Optics Free Tac 20 watch contest

Valdada has announced an exclusive little contest for the month of May, buy any IOR/Valdada products totaling $1200 or more and get entered for a chance to win a free Valdada 20th anniversary "Swiss Tactical 20 Limited" watch! This is a very high quality watch! Here's the link: Swiss Tactical 20 Limited Watch


MOVEMENT: Swiss ETA 2824-2 Automatic with 25 jewels, the most accurate automatic movement, winner of the prestigious Swiss 2011 “Concours International de Chronometrie” award

CASE: 44mm Impact forged 316 L stainless steel Surgical grade

CASE FINISH: Stealth Black , brushed black Ionic-Plating

CRYSTAL: Sapphire crystal with anti-reflective coating

CASE BACK: Screw in with Sapphire Exhibition window

CROWN: Screw down, Double gasket with trident insignia

HANDS: Broad-sword hands with green Superluminova 3 coating. Trident sweeping second hand in Porshe Red color

DIAL: Valdada logo in Porshe Red color @ 12 o’clock position, “TACTICAL 20” and “200 M” @ 6 o’clock position in (black)

BACKGROUND: Tactical White with applied green luminescent Markers and date window @ 4 o’clock position

TACHIMETER: Black with last 15 seconds in red

WATER RESISTANCE: 20 ATM or 200 Meters/660 Ft.

ATTACHMENT: Italian premium handcrafted black leather band with red stitching and custom made red premium Italian leather backing. Clasp is Stealth Black Ionic-plated and is crafted from 316L surgical grade stainless steel.

STRAP MEASUREMENTS: 10” Long and 24mm Wide

ATTACHMENT METHOD: Screw bars for Extra strength.

NOTE: The ETA 2824-2 Swiss Movement won the prestigious “2011 Concours Internationale de Chronometrie” award for the most Accurate movement at it’s price point.

This watch would cost you $850 to buy it from us!

All you have to do is place an order online or over the phone for $1200 or more with us from May 1 - May 31 and you are automatically entered!! Winner announced Friday, June 1!!!

Any questions, just ask, and GOOD LUCK!

Monday, April 9, 2012

New Vortex Razor Gen II 1-6x24 unveiling at the NRA Show!!

 NEW RAZOR HD GEN II 1-6X24 RIFLESCOPE  — Poised to dominate!

The all-new Razor HD Gen II 1-6x24 riflescope is set to hit the market later this summer and, as a valued Vortex retailer, we want you to have the first look and inside scoop. A larger 6x zoom range and host of other exciting features, along with a killer price tag, make this the best Vortex optic for the AR platform yet. In addition, we’ve teamed up with world-renowned competitive shooter, instructor and gunsmith, Jerry Miculek, to create the incredibly fast and intuitive JM-1 BDC reticle.

The Vortex Optics new Razor HD II 1-6x24 is set to dominate the tactical market. Every component, feature and performance characteristic of this riflescope is so well thought out and executed, it’s almost scary.

 "High quality, high-function optics are a key component to my shooting success. I need a riflescope that delivers the clarity, durability, functionality and speed to get the job done—every time. Collaborating with Vortex Optics on the JM-1 BDC reticle has culminated in the ultimate AR platform riflescope."

   — Jerry Miculek

  • Incredibly versatile and perfect for the AR platform, the new Vortex Razor HD II 1-6x24 is the ideal optical solution for short to medium-range tactical applications requiring the pinnacle of optical performance.
  • Delivers the highest level of clarity, resolution, color accuracy, light transmission and edge to edge sharpness obtainable.
  • Ultra-forgiving eye box with generous eye-relief for fast target acquisition and both-eyes-open shooting.
  • 30mm aircraft-grade aluminum tube.
  • Zero-resettable turrets offer 50 MOA of adjustment in a single turn—ensuring ample travel.
  • Vortex-exclusive JM-1 BDC reticle is simple, clean, intuitive and fast. Designed using input from world-renowned competitive shooter, instructor and gunsmith, Jerry Miculek.
  • True daylight-bright illuminated center dot gives shooters red dot sight functionality and ultimate close-quarters versatility.
  • Illumination is accessed and activated via the locking illumination dial—positioned cleanly on the left side of the turret housing.
  • Riflescope is o-ring sealed and purged with inert argon gas for absolute waterproof/fogproof performance.

Razor HD Gen II Riflescope Specifications:

Magnification: 1-6x
Objective Lens: 24mm
Reticle: JM-1 BDC- MOA
Field of View at 100 Yards: 115.2 - 20.5
 Eye Relief: 4.0 inches
Capped adjustment turrets
30mm tube
10 inches long
18.4 ounces

MAP: $1399

ETA: August 15

Monday, January 16, 2012

No SHOT Show for Liberty Optics this year


For the first time since I started in 2003, I will be forsaking the SHOT Show this year. The decision is mostly economic, as the show costs me about $2K+ every year plus the lost business not working like I normally would. While the SHOT Show report is an important part of what we do for you, with our impending storefront, it is imperative we save and invest every dollar we can to make it a success. The money spent at the show will buy a lot of schwag.

I will rely on Ilya Koshkin to keep me apprised of any "must see" new optics. Ilya and I agree more often than not on what good glass is grin

The good news is that while everyone will be at the show this week, I will be here working, ready to serve. I will be in the office all day Tuesday, Wednesday, and Thursday, and Friday late afternoon. So if you need something, don't hesitate to call, PM, or email.



Monday, November 21, 2011

A new forum for you to check out


I understand there are a plethora of shooting/pro-RKBA/survival/patriotic forums out there in cyberland, but I want to share one with you that I think will be of interest to many, especially any that are visiting my blog.

Run by our friend "Orkan", the site is Primal Rights, www.primalrights.com

Covering a wide array of shooting, survival, political, social and religious topics, what's refreshing about Primal Rights is it's raw, unfiltered, and "eyes wide open" style and content. It's not slicked down or stripped of anything controversial for the sake of legal or political expediency or CYA. Warning: the language may be offensive for some, but this is a style issue, not a content issue.

Best of all, Orkan is a gun nut and does excellent reviews on guns and gear, knows how to use the stuff he talks about and explains it well for the masses.

At any rate, I encourage you to check these guys out and let me know what you think.


Saturday, November 19, 2011

Just in time for the holidays, new IOR scopes



4-16x50 FFP MRAD with X1 reticle (added to website under New Products)

1-10x26 FFP MRAD, these had arrived in a small batch already but they quickly sold out. I personally have not laid my hands on them yet. More arriving soon. Price is $2699

3.5-18x50 SFP

I'll get specs and pics up of the 1-10x ASAP


Thursday, July 7, 2011

NEW IOR scopes raise the bar


One thing that has been a consistent about Val Leatu at IOR-Valdada is his dogged pursuit of innovation and his commitment of continuous improvement and product refinement that is unmatched in the industry. Given these axioms, Val presents a couple of new serious tactical scopes that raise the bar yet again in the FFP scope market.

Both feature new reticles, based on the proven MP-8 dot SH-A5 pattern, that are functional from the lowest to the highest magnification range for all typs of shooting requirements.

1) 6-24x556 FFP MOA/MOA: The 6-24 x 56 is a FFP/MOA model with about 68-70 MOA of reticle travel in it with 1/4 clicks. The exterior is IDENTICAL to the FFP/MIL version that has been in inventory the last several months. Check out the pics and the new MOA-X reticle!!

The specs are as follows....

Center dot .250 moa
Heavy bar thickness 1.5 moa
Horizontal intervals 2.0 moa
Vertical intervals below center dot 1.0 moa
Vertical intervals above center dot 2.0 moa
Shortest line height/width 1.25 moa
Medium line height/width 2.5 moa
Longest line height/width 5.0 moa

We can email a PDF file of the reticle to anyone interested, just ask!

The new scope is $1995 delivered...

The other ground-breaking scope is the 3-18x42 FFP illuminated, taking the super successful 3-18x42 FFP SH (Sniper's Hide) edition to a whole 'nother level, with "center dot only" ilumination, 22 mils of travel, dead nuts tracking, a sleek lower profile, a secondary impact indicator, the NEW SH-X1 (Sniper's Hide 2011) reticle, and 100% reliability of the IOR Gen 4 scopes, make this highly anticipated scope a winner!!

Here are the reticle specs:


Price of this new scope is $1895 delivered, and both scopes, as with all IOR 35mm tube scopes, comes with the rings included for free.

Upcoming, 4-16x50 FFP with 30mm tube, 1-10x with 35mm tube, and 12-52x56 with 40mm tube!!

Thanks for stopping by.


Saturday, July 2, 2011

We have moved: New Contact Info


What has to have been my worst week of customer service "ever" can be accounted for by the fact we have moved our base of operations about 120 miles away. This move was completed in the last week. After three awesome years in Kalispell, we have relocated to the Thompson Falls area. This was a move with the long view in mind, and will give us outstanding commercial real estate opportunities upon which to build and grow our business.

Effective immediately, our new contact info is:

Liberty Optics
PO Box 175
Thompson Falls MT 59873

Phone: 406-827-6543
My new cell number: 406-291-8250

Same email, same web addy

We'll be unpacking and setting up this weekend and be ready for full go on Tuesday, July 5th

Thanks for your patience and have an awesome 4th of July holiday.


Friday, May 6, 2011

We no longer sell Premier Reticles riflescopes


We've gotten inquiries as to why we don't have Premier scopes on our website anymore. Here's why.


As of April 29, Armament Technology Inc (ATI) suspended our Dealer Account and we were no longer able to purchase the Premier Heritage line of riflescopes. The suspension letter, signed by E.J. (Ted) Milner, Vice President of ATI and CC’d to Chris Thomas, President of Premier Reticles Ltd, reads in part:

Dear Mr. Berish,

It has been presented to us that your company has been offering Premier Reticles ‘Heritage’ Tactical riflescopes directly to consumers at pricing significantly below Minimum Advertised Price (MAP).

This behavior seriously undermines the value of the product in the eyes of the market and is particularly disruptive and damaging to the market distribution structure of Dealer and Stocking Dealer pricing.......

Please therefore be advised that your Dealer Account with Armament Technology Incorporated, sole Master Distributor for the Premier ‘Heritage’ Tactical line of products, is hereby immediately suspended.....

This came as a complete surprise, as we have been extra careful in not putting any Hide member discount pricing in writing, either via email or PM. All deals were made strictly over the telephone, presumably in full compliance with MAP policy as commonly interpreted as industry standard practice.

The pretext for this suspension was that a customer at the Premier Reticles booth at the recent NRA show unveiled a scope with an invoice from us that “shocked and embarrassed” Premier Reticles staff and another Premier Reticles dealer at the show. The offending invoice was then sent to ATI and upon obtaining it Ted Milner said everyone got “mad as f**k” there and shortly thereafter the hammer came down. This was on the same day the suspension letter was dated, April 29.

Fortunately, Ted Milner volunteered the name of the offending customer, and a little internet searching revealed the contact info for same. The gentleman is identified as the President of G.B. Stumpp & Associates, Terry L. Dean. From their website, http://www.gbstumpp.com/

G.B. Stumpp & Associates, Inc. is a leading manufacturer's representative for the outdoor market, including hunting, fishing, camping and marine products.

The firm aggressively markets products for ATI, Badger, Fobus, FoodSaver, Ithaca Gun, Lyman Products, Mag-Lite, PARA, Pachmayr, Pentax and VXI.

G.B. Stumpp & Associates is a carefully chosen group of electronic and sporting goods sales professionals, united under one business philosophy and committed to the success of the products they represent.

Each member of the sales force is a self-starter, armed with the integrity, experience and knowledge of territory that helps guarantee sales success

The address on the website matched the shipping address on our files, so we got our man. I remembered Mr. Dean, as I initially quoted him a full MAP price and he pressed the issue asking if “there was any additional discounts available for Hide members”. So we took care of him, and I specifically told him not to post that price anywhere, haha the joke’s on me.

So, I called Mr. Dean on his cell phone, and to his credit after introducing myself and explaining the problem, he stayed on the line long enough to have this conversation with me:

Me: “Terry, why would you take a scope and invoice from us and get it in the hands of Armament Technology?

TD: “Because I work for Premier”

Me: “What? What are you doing for Premier?”

TD: ”Checking MAP pricing on their dealers”

Me: “So you set me up??”

TD: “Yes”

Me: “OK. Let me ask you a question...ATI claims that they obtained a copy of the invoice today “hot off the press”. When did you turn in the invoice?”

TD: “About a month ago”

Our conversation ended shortly thereafter.

Afterward, I called Chris Thomas from Premier on his cell phone five separate times and left him five messages, asking him to explain what he knew. To date, he has never responded.

In summary, we had a rep for Premier order a scope from us at Hide pricing, forward the evidence to ATI, which prompted a 90 day suspension, a nice little sting operation, if you will.


There are three issues here...

First, we never violated MAP nor any other dealer agreement with ATI, and when I explained this to Ted Milner, he stated they were well aware of that, but “they aren’t obligated to provide Liberty Optics with any product, either”. Ted also agreed that what happened was a sting operation, but that didn't impede the suspension.

Second, the issue emerges that when it comes to pricing Premier products, MAP is really Minimum Selling Price, as discounts in any shape or form seem to conflict with ATI’s marketing strategy. When a recent Hide vendor attempted to do a Group Buy here with Premier scopes, we received a rather stern email, as copied here (emphasis added is mine)

April 13, 2011

Dear Premier Heritage Tactical line Dealer:

You are receiving this email to inform you about a recent situation in the marketplace involving a serious breach of pricing protocol surrounding Premier Heritage Tactical riflescopes.

Specifically, a major national optics dealer engaged in a marketing endeavor they advertised as a “group buy” whereby they implied that participating individuals would be able to purchase Premier Tactical products at below Minimum Advertised Pricing. This type of practice is strictly prohibited as contravening the spirit of Minimum Advertised Pricing policy under the terms of Distributor and Dealer pricing. As such, the offending Dealer’s account with ATI has been suspended and their outstanding Purchase Orders will remain unfilled.

Please let us remind all Dealers that:

1) Minimum Advertised Price is not a benchmark by which to offer a discounted price; it is the price the consumer should expect to pay. We expect Premier Dealers to foster that concept by exhibiting a price on their advertising and marketing materials and websites, and that price should be not less than MAP. The practice of displaying statements such as “call for price” or “call for best price” is not deemed to be acceptable.

2) Any program or endeavor that offers implied discounts for those participating in a “group buy” will not be tolerated.

3) Dealers are fully responsible for updating price lists on their websites to reflect current Minimum Advertised Pricing.

The goal of this correspondence is to serve as a reminder that Premier Reticles Ltd. and Armament Technology Incorporated are very serious about the financial success of the products we distribute as well as the financial success of the Dealers we serve.
Premier products are ‘top of the market’ products that are fully capable of generating premium pricing in the market and consequently healthy profit margins for Dealers. Companies that do not see the value in this business model can expect the same consequence as that experienced by the national Dealer referenced above.

Please take some time to ensure your full compliance with this policy; your continued success with Premier Heritage Tactical products is dependent upon it.

If you have any questions about the aforementioned, please contact us.

Best regards,

Andrew Webber President Armament Technology Incorporated

Chris Thomas
Premier Reticles Limited

There you have it. As a “consumer”, expect to pay the MAP/MSP price on Premier products. I heard after our suspension an even more aggressive email was circulated by ATI warning of the consequences of discounting these scopes to you guys, and I bet finding a deal will be increasingly difficult, if not impossible.

Finally, there is the human element here. Business is business, but in the not too distant past we fully backed and aggressively marketed and sold the Premier Heritage as a viable premium alternative in the tactical scope market, in every effort to ensure the success of the product’s introduction in the marketplace, at a time when few others would. We thought we had a good relationship with Premier and had earned it through hard work and loyalty. Apparently such means nothing as we were never contacted or warned directly that we were engaging in “damaging and disruptive behavior” when it came to selling Premier scopes to Hide members. In other words, there was no desire to take corrective action, just a desire to obtain evidence that would justify eliminating us from the dealer network.


No question, this hurts economically, as we are a small dealer and this product line was a good source of income for us. However, there are bigger issues here than just money. Since our genesis, we have done everything we could to serve the tactical shooting market by providing honest advice and product evaluation, customer service and good pricing. I am passionate about tactical optics and share this passion in building relationships with you guys, one customer at a time, to meet your shooting optics needs. That is how we choose to run our business.

It appears that since Premier has built up a nice dealer chain, we are expendable. That is their choice.

However, while our suspension was involuntary, given how all this came about, it is clear to me that the character and philosophy of ATI and Premier Reticles is incompatible with our own. Therefore, our choice is to never carry the Premier line of scopes again.

I apologize for any inconvenience to you, our customers.



Wednesday, April 6, 2011

Sweet USO Trade-in!

2009 model SN-3 3.2-17x44 ERGO
30mm tube
FFP, MOA/MOA EREK elevation knob
MOA Type 1 reticle with full red line illumination
M40 windage knob, with spare windage knob that can be capped
Very light ring marks, mounted, never shot.

Recently completely rebuilt by Ryan Davis at USO (he did a GREAT job).

New Parts:
Objective cell and lens (flawless optics)
Spring plug and feet
Eye piece / Eye piece housing
Power collar (zero backlash on the magnification ring!)

The sight picture on this scope is top notch, outstanding glass and focus.

Comes with USO flip-up caps, sunshade with ARD, and 30mm Xtra-low USO rings

$2200 delivered.